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Walid’s Blog

Do You Think For A Living?

This is one of the first questions I ask a client who wants to sell their business. If they answer, “I do not have time to think” I…

How To Be Unique

In the previous post on Being Unique I discussed what a Unique Selling Proposition (USP) is, and how vital it is to a successful busine…

Being Unique

Perhaps it is coincidental, but statistics show that about 80% of businesses fail within 2-5 years, and about 80% of businesses do not …

Is This Real Profit? Really?

Do you know the difference between “real-profit” and “risk-profit”? A real-profit is the reason you are in business, while the …

Business Failure Can Be Optional

Choose any list of “top reasons” for business failure, during any period of time, from any business record or database, etc, …

Testing Testing Testing

Do not fall in love with a cute marketing idea just because you and your team like it. This is a sure way to miss an opportunity and in…

Lower Pricing Is Not The Answer

Are you tempted to price your products/services lower than the competition to boost your sales? What stops the competition from retalia…

Your Business Can Only Have One Problem

OK, perhaps two problems? Certainly not ten! You may have 30 issues you battle with each day in your business, but I always challenge m…

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